The agency announced its partnership with free-from brand Kirsty’s with the launch of new product, Prep’d.

The aim of this collaboration is to refresh Kirsty’s brand portfolio with new packaging, web, social media strategy and more efficient retail execution. Prep’d, the produce due to be launched at the end of this month, is expected to appeal to consumers who are used to a lack in high-protein, macro-tracked meals.

Emma Donohoe, senior account director, Live & Breathe, says she is “excited to see [Kisrty’s] expand into a new demographic”. While Kirsty Henshaw, founder of Kirsty’s, explains that the independent agency’s “expertise and creativity” aligns perfectly with our vision”.