Electric vehicle company, Lime, spotlight the harsh realities of car ownership in their campaign with Cutwater.

The campaign combines witty copy with engaging images created entirely by Lime’s in-house design team with Cutwater’s media strategy. The messaging in its content promotes the benefits of minute-bundle service LimePass whilst highlighting the struggles of owning a car.

This campaign is intended to signal Lime’s dediction to a micromoble future. Its head of brand marketing, Christian Navarro says the campaign brief, albeit “challenging”, resulted in assets that could be “expanded to more and more markets”.