Agency Instinctif Partners adds a new division to its in-house consultancy Truth Consulting.

Truth Futures was launched to help communications and business leaders develop a future-centric strategy for clients across EMEA. Leading this foresight offer is Bridget Dalton, PhD, who has a decade of experience in commercial insight.

Dalton’s previous role within Discover.ai exposed her to the possibilities of AI tools, a central component of True Futures’ tools for building PR strategies that will last in the future. Instinctif CEO Julian Walker states that Truth Futures will provide one of the “most critical” services to PR and consultancy firms.