Agency Instinctif Partners adds a new division to their in-house consultancy Truth Consulting.

Truth Futures was launched to help communications and business leaders develop future-centric strategy for clients across EMEA. Leading this foresight offer is Bridget Dalton, PhD, who had a decade of experience in commercial insight.

Dalton’s previous role within Discover.ai exposed her to the possibilities of AI tools, a central component of True Futures’ tools for building PR strategies that will last in the future. Instinctif CEO Julian Walker states that Thrust Futures will provide on of the “most critical” services to PR and consultancy firms.