TUESDAY 29 OCT 2024 9:30 AM
INGENUITY GROUP ANNOUNCES REBRAND OF ITS INTERMEDIARY SERVICE, INGENUITY+
Ingenuity+ brings in Richard Robinson and Gill Huber to join current leadership team.
Ingenuity+’s mission is to rapidly improve its connection of brands and agencies across all locations, sizes and disciplines. Robinson, now executive director of the faction, explains that the “disconnect” in understanding between brands and agencies needs to be fixed, especially with regard to pitches.
Huber, now managing director, expresses the urgency of providing comprehensive, refreshed intermediatory solutions as it expected that 69% of marketers will be pitching in the next 12 months.
Robinson and Huber both join from The Ingenuity Group’s Future Factory.