Experience design consultancy Matter Of Form has announced the appointment of Marcus Dunford as design director, with responsibility for building the agency’s behavioural design practice and identifying opportunities for innovation with its clients.

Dunford joins Matter Of Form from The BIO Agency, where he led their creative department and digital innovation, working with some of the world’s most recognisable brands. These include an award-winning service innovation app for British Airways, an internal database platform for Savills, end-to-end service design for the iconic Greyhound buses in the USA and an AI Chatbot to help educate on antibiotic resistance for GSK UAE. Dunford has also worked with the likes of BT, Nissan and Co-operative Bank.

In his new role, Dunford will be working across all the agency’s accounts, joining a team of twelve designers and user experience specialists to deliver brand-led digital experiences across every touchpoint. He is also passionate about nurturing industry talent and developing the next generation of digital creatives, working with the Flipside Program to help young inner city adults from London build design skills and industry experience. 

Dunford says, “It's an exciting opportunity to join a super talented group of individuals that want to bring together transformation, innovation and crafted creativity to help prestigious clients deliver groundbreaking experiences. As a firm believer of memorable creativity underpinned by intuitiveness, Matter Of Form is the perfect agency to call home. I am thrilled to be working alongside progressive and proactive thinkers to build products and platforms that will become something our clients will be proud of.”

Anant Sharma, Founder & CEO of Matter Of Form said: “I am delighted to welcome Marcus to the agency. Our creative leadership team has tripled in the last six months and to have Marcus on board to join Nick Payne-Cook and our new Creative Director Becky Coyle gives us a unique blend of XD, creative acumen and innovation that make us a powerhouse to be reckoned with in 2022. Marcus is a deeply inspiring, hard-working and forward-thinking creative enthusiast who will bring a flair to our projects that will materially benefit our client base.”