Digital agency, Organic, today announces the appointment of Dids Reeve as the agency’s new head of paid media.

Reporting into Charlie Lycett-Smith, operations director at Organic, Dids is joining the team from AccuraCast where she was agency marketing lead. The new hire is indicative of Organic’s consistent growth.

Bringing almost a decade of experience in the industry, Dids will oversee all the agency’s media clients including Capita, Improve International and Honestly Tasty. She will also collaborate with all departments from across the business (notably SEO, UX and Dev) to deliver the best possible results for clients.

Dids Reeve, head of paid media at Organic says, “There was one person whose polite messages would pop up in my LinkedIn inbox every time I reached a career milestone. It was Ben Bushby, Organic’s Head of People and Culture. This role, to develop the agency’s growing paid media department, was pretty much the perfect brief. The company’s forward-thinking attitude, and culture centred around people and tech, are right up my street! I can’t wait to make a difference with the excellent team.”

Ben Scoggins, CEO at Organic adds, “I’m absolutely thrilled to be welcoming Dids to Organic - she’s a rare talent and we’re extremely lucky that she’s decided to join our team. We have big ambitions for the current year so there’s already lots for her to get her teeth stuck into - it’s a meaty role.”