Verity Brown will report directly to deputy CEO Parry Jones, beginning with immediate effect. Her promotion comes as The Specialist Works Group readies for its next phase of growth in a post-Covid world.

Brown, who joined The Specialist Works in 2015 to lead the planning team, has been managing partner for the past four years, successfully bringing in high-value new business including Frasers Group, Ovo Energy, Toolstation, Hastings Direct and Autotrader.

A strategic and hands-on leader, Brown has been instrumental in transforming the agency into a client-first, solutions-led organisation. Among her many career highlights, she led the team that delivered OVO Energy's 100% carbon neutral brand campaign.

With a career spanning 14 years, Brown honed her craft at Starcom, Spark Foundry, PHD and Carat, working with clients including P&G, Kellogg's, McCain, and Warner Bros. 

Martin Woolley, CEO at The Specialist Works, says, "I couldn't be more thrilled for Verity. She is brilliant, genuine, and ambitious and embodies everything we want The Specialist Works to be. Backed by a top team oozing talent and experience, there's no limit to where she can take us."

Brown says, "We have the best and most engaged talent in the industry and we are on a mission to combine our energy with our evidence-led approach to turn ambition into success for dynamic CMOs looking for their next phase of fast growth."