Leading entrepreneur Sarah Wood has been appointed as a Non-Executive Director (NED) to the Board of Directors of a leading global decision augmentation company transforming how business leaders make decisions.

As one of Europe's leading tech entrepreneurs, and a former board member of Superdry plc, Sarah currently sits on the boards of Tech Nation, City Ventures and The Anna Freud National Centre for Children and Families. 

Sarah Wood says, “I'm delighted to be joining one of the UK’s fastest growing AI companies, which is rapidly scaling in the US, transforming business decision making with AI, and pioneering the new category of decision augmentation. David and his talented team have a clear vision for the company and it's exciting to be joining at this inflexion point in the company's growth and international expansion."

Sarah has a wealth of experience in scaling companies having co-founded Unruly in 2006, a global video advertising marketplace that was acquired by News Corp in 2015. She also authored bestseller Stepping Up: How to accelerate your leadership potential. She joins Marks and Spencer Chairman, Archie Norman, former U.K. Shadow Secretary of State for Business, Innovation and Skills on Signal AI’s board, alongside advisory board members Chuka Umunna, Jennifer Prosek and former KPMG chairman Simon Collins.

David Benigson, CEO and co-founder of Signal AI, says, “Sarah has always been a huge and inspiring part of the tech landscape and has been incredibly successful in both building and scaling innovative and pioneering companies. Sarah brings a wealth of tech and media leadership experience and knowledge, and we are thrilled she is joining us on the Signal AI journey.”