Real-time Consumer Insights Platform, OnePulse, has boosted its leadership team by appointing David Ashiru to drive its global sales.

Ashiru joins from data analytics and brand consultancy Kantar, where he worked for over three years as the development director on the media division. Prior to this role Ashiru worked at PPC competitive intelligence firm AdGooroo, acting as UK business manager.

At OnePulse, Ashiru will drive the sales strategy in the UK through mining and uncovering new opportunities and clients. He will be initially supporting the UK client base and continue to expand further into EMEA.

The platform has recently secured £2 million of new funding to fuel further global expansion. With head offices in London, England and Austin, Texas, it will be expanding its clients' access to consumers into multiple new markets thanks to investment led by Blackfinch and followed by Nexus Investments.

Ashiru’s appointment is part of an expansion that will increase OnePulse's rapidly growing international client base – including Coca-Cola, TikTok, Marks & Spencer, Channel 4, Zenith, SC Johnson, Boohoo - to interact in real time with consumers in all key markets.

Erica Kurowski, managing director, says, “We're thrilled to welcome David onboard.  He brings fantastic experience generating revenue in both fast-paced startup environments and in larger research organisations, so he's a great fit for OnePulse.  We're looking forward to working with him as we continue to redefine the ways businesses do market research globally.”