Mixology Communications, has announced the appointment of technology and B2B specialist James Thorniley as associate director.

Thorniley spent the last two years at Chameleon, the award-winning B2B communications agency, where he consulted brands across cybersecurity, fintech, data centre infrastructure and the channel. Prior to that, Thorniley held roles at Racepoint Global and Sonus PR.

During his career, Thorniley has advised businesses including, Huawei, Firstsource Solutions, Valitor and Harman International.

“Covid-19 forced the largest surge in technology investment in history – as we adapt to more remote working and living environments the demand for fast, safe and secure technology to keep people connected will continue to increase. We will double down on our investment in those areas,” says Andrew Laxton, CEO of Mixology Communications. "James has a great reputation within the PR industry, he is deeply connected within the media and analyst communities and is extremely passionate about emerging technology trends that will shape the future of a digitally connected global economy.”

The London-based agency only launched last April and has already established an international network of partners across EMEA, Asia-Pacific and the Americas.  

Mixology Communications also recently announced two new client wins:

• Magway, a zero-emission high-capacity delivery system that transports goods using its proprietary linear motor and control technology while making roads safer and our air less polluted.
• Moods & Bears, a luxury CBD health food brand that uses the most sophisticated smart farming technologies and the best plant geneticists to produce safe, healthy, and reliable CBD products.