SUNDAY 23 MAY 2021 3:14 PM

M&C SAATCHI APPOINTS NEW BOARD MEMBER AND CREATIVE DUO

One year since it's official launch, M&C Saatchi Talk, is celebrating talent growth with newly appointed board member Alex Michael, in a new role as the agency’s head of growth and creative duo, Victoria D’Andrea and Marta Morientes.

As head of growth, Alex will be responsible for leading the agency’s business development and commercial strategy, joining head of strategy & creative, Will Cooke in driving the agency’s proposition, process, and practice.

Alex brings 18 years of multi- disciplinary experience, helping world-famous brands create effective and award- winning work. His integrated background and idea-first perspective help him approach client challenges from multiple angles, working with teams to create solutions which travel, earn attention across channels, and incite conversation.

He joins the agency having previously sat on the leadership team at Golin London, and his extensive sector experience has also seen him lead key client business at VCCP Kin and HeyHuman. With brands spanning finance and insurance through to youth oriented FMCG, previous clients include Dove, Coca-Cola, Danone, Kia, MoreTh>n, Orange, LNER and PG Tips.

Creative pair Victoria D’Andrea and Marta Morientes are D&AD New Blood winners and Campaign 2020 Star Players, bringing experience from a varied roster of advertising and communications agencies with fresh perspective that combined, have resulted in attention-grabbing work for Which?, River Island, Morrisons and lastminute.com.

Will Cooke, head of strategy & creative says, “We’re also very fortunate to have creatively ambitious clients, so we’re always on the hunt for fresh perspective to spark the ideas that are seen, shared and talked about. Alex brings an integrated mindset that ensures effectiveness and impact in our work, while V&M have a remarkable energy and lateral creativity that keeps everyone on their toes.”