Northwest-based No Brainer appoints former HomeServe SEO lead Laura Rudd as its first head of SEO and insights. Rudd will lead on the agency’s expanded SEO and data-led activities.

Rudd joins from home repairs and improvements giant HomeServe to lead the agency’s search engine optimisation (SEO) support for clients, as well as helping shape data-led campaigns for the Warrington-headquartered agency.

Rudd has more than two decades of experience in agency, in-house and consultancy roles, having spent almost three years at HomeServe where she oversaw year-on-year growth in organic search and traffic.

Now, she’s tasked with developing No Brainer’s range of paid, owned, shared and earned services as it eyes further growth across the northwest and the UK.

Rudd says, “We have big ambitions to strengthen our SEO offer as an agency and ensure it is complementary to the traditional and digital PR, content and social media services we’re already famous for. We have a clear plan to deliver more digital-first strategies for new and existing clients that demonstrate outstanding ROI. 

“We’re already working with clients to show how impactful SEO and PR can be when they work together, and how we can use data to shape strategies that allow brands to connect with their audiences in a way they haven’t before.

No Brainer was awarded 'Medium Consultancy of the Year' at the PRCA Dare Northern Awards in 2020, as well as being named as one of the top 20 PR agencies in the northwest by North West Business Insider, and one of the top 50 PR agencies in the north by Prolific North.