Avantgarde London, a brand experience agency, announced the hire of Victoria Larder, as the agency’s new client services director.

In her new role, Larder will be leading the client services team, managing relationships across all Avantgarde’s accounts, including Honda, Credit Suisse and Bridgestone. Reporting into the agency’s MD, Stuart Bradbury, Larder is joining the senior management team as the agency strategically continues to grow its offering within the experience economy.

Larder comes from Pave London, where she was MD, a role she held since 2014. She has also previously worked for the likes of Brandfluent and EMAP. Victoria’s industry experience includes notable accounts such as PrettyLittleThing.com, boohoo, Fortnum & Mason, Domestic & General and giffgaff. Prior to this, Larder spent time as a radio presenter on commercial radio stations across the UK.

Stuart Bradbury, MD of Avantgarde adds, “It’s brilliant to have Victoria joining the client services team. She brings with her an exciting and successful track record in brand experience, and we look forward to her applying her skillset to Avantgarde clients and bringing a fresh perspective to the team.”