Creative communications agency Leagas Delaney today announced the appointment of Gareth Davies in the newly created role of UK managing director.

As managing director, Davies will oversee the UK office and report directly into CEO, Fergus Hay. The role was created to support the London office as the agency experiences a period of rapid growth and digital transformation, following the appointment of Hay in 2017 and will enable Leagas Delaney to operate a consolidated UK office, while continuing to increase the agency’s exposure globally.

Davies joins from Havas where he spent the last 12 years. During his time at Havas, Davies held a number of senior roles across Havas Group agencies including managing director of Havas London, (acting) managing director of Cake and most recently, managing partner in Havas helia. Prior to his time at Havas, he was marketing director at the NFL, responsible for the relaunch of American football as a sport in the UK. He joined the NFL from Saatchi & Saatchi where he spent five years, progressing from graduate to European account director on the agency’s then flagship Toyota account, alongside co-founding youth division, Friends of Jonny.

Davies says, “Leagas Delaney is a rapidly growing global agency with huge ambition to use creativity to propel the growth of its clients. Its entrepreneurial spirit, creative heritage, innovative approaches to agency compensation models and raft of exciting hyper growth clients are an intoxicating mix. I’m hugely excited to join the London team and use my experience to continue its successful growth.”