SoPost, the online product sampling platform, announces the appointment of Toby Evans as director of publishing and platform partnerships.

As director of publishing and platform partnerships, Evans will be responsible for developing new propositions and bringing on board new partners from publishing, platforms and ad tech companies in the UK and US.

Previously, Evans ran a consultancy advising on audience engagement, content strategy and digital transformation for a range of retail, travel and publishing brands. Prior to that he was the digital director of Time Inc’s fashion and beauty group, working across Marie Claire and InStyle.

Jonathan Grubin, SoPost founder and CEO, says, “This is a significant hire for us. Toby’s extensive market knowledge and his excellent relationships with publishers and advertising platforms fits perfectly with SoPost. We have plans to launch some exciting partnerships in both the US and UK. Toby’s background and expertise will allow us to us to scale up this activity both domestically and internationally over the coming months.“

Evans adds, “I’m thrilled to be joining such a hugely talented bunch of people at an exciting time for SoPost. The struggles that publishers have driving sustainable digital revenues is no secret, so I am looking forward to readdressing the troublesome value exchange with online audiences, to bring clear benefits to everyone involved, in a way that supports the SoPost proposition as a leading online advertising product sampling platform.”