Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm.

“The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy means Siegel+Gale is uniquely positioned to service the needs of our clients. This mindset means embracing these challenges to develop practical business solutions that will drive experience and performance."

Most recently, Goldberg headed the brand consultancy at the Engine Group. Prior to that position, he held senior roles at Calling Brands, Clear and Added Value. His international experience spans diverse industries including financial services, the public sector, consumer electronics, telecoms, and pharmaceuticals. He has led client engagements with companies such as Santander, Lloyds Banking Group, the National Health Service, Vodafone, Lovehoney, Boots, Unilever and VisitBritain.

Philip Davies, EMEA president of Siegel+Gale says, “Our clients’ ever-changing needs demand fresh, new perspectives. Throughout Joe’s distinguished career, he has consistently deployed the power of brand to drive change and transform business. We’re delighted that Joe has joined our team."