As business development director, Tether will be working closely with the global leadership team in the UK and North America in order to ensure Set Creative is maximising effectiveness for clients in terms of their strategic approach. 

He is tasked with steering the growth of the business with a key focus on developing Set Creative’s client base across new verticals including telecoms, travel, FMCG and finance. Tether will also spearhead the agencies marketing initiatives – including its recent research project that illustrated the power of brand experience – ensuring that Set Creative is at the forefront of the industry in the UK.

Tether says, “Joining Set Creative was a very easy decision for me – an established brand experience agency that is full of dedicated, talented and genuinely friendly people. The agency is going from strength to strength, working globally with some of the world’s biggest brands in Google, YouTube, Heineken and Bentley. Not only does Set Creative boast an impressive shop window but the creative and executional output of the agency is first class.

Guy Tremlett, Set Creative’s chief creative officer, adds, “We’re delighted to have Nick join us here in London. We’re looking forward to working with him to help take our increased offer to new clients here and across the world.”

Tether joins Set Creative following the consolidation of retail experience-focused SET, live events agency SET Live and custom fabrication shop Bespoke, under one brand uniting teams across offices in London, New York, Portland, Oregon and Los Angeles.

The company recently launched 'The Value of Experience,' commercial report aimed at understanding what people feel about brand experiences, and to determine their effectiveness and value as a media channel when compared to print, radio and TV.