Specialist transport, technology and environmental communications consultancy Prova PR has further expanded its team with the appointment of Laura Priestley as B2B account director.

With more than 12 years of experience, Priestley began her career with TRW Automotive and has subsequently worked both in-house and agency-side providing PR consultancy to clients including 3M, Wolseley, Metsec, UK Power Reserve, UKLPG and a broad range of energy and engineering clients.

Formerly head of B2B PR at Superdream, Priestley will be using her technology experience to deliver diverse and engaging content to a range of stakeholders and media outlets.

Christopher Foster, chief operating officer at Prova, says, “Laura brings a wealth of knowledge and experience in assimilating with clients’ businesses, fully understanding their objectives and effectively communicating these to a wider audience with flair and authority."

Priestley adds, “Prova is a well-established, respected agency that really works alongside clients to offer consultancy and guidance on how best to leverage its communications activity. With a focus on business-to-business, and with so much industry and innovation in the region, Prova is an exciting place to be during this period of substantial transformation and growth"