Czech tech enterprise Neeco ICT Global has appointed a new international director of sales and marketing, Ramon Planas, who will report directly into the group’s founder and managing director, David Patek.

In his new role, Planas will be responsible for overseeing all aspects of marketing, sales plans, programs and annual budget, revenue and distribution management for the Neeco Group. He will also be in charge of the development and implementation of Neeco’s communication strategy for international markets, including brand representation, partnership projects, corporate PR and communications and reputation management. He will work directly with Neeco’s clients who include international telco corporations such as TATA Communications and Vodafone, NTT, Hilton and others

Planas, who will be based at the group’s UK headquarters in London, comes to Neeco with a wealth of experience in international telecoms gained over two decades. Most recently Planas served as head of sales and marketing at BT GS Global, where his responsibilities included the development of global campaigns substantially increasing lead generation and customer engagement. 

Patek says, “The appointment of a sales and marketing director represents a key part of our strategy to provide strong customer focus and ensure our customers derive maxim value from our services and solutions. Ramon brings a wealth of experience to our team. I am convinced he will make a major contribution in an area which supports our vision to continue to be the world’s leading provider of global ICT solutions."

Part of Neeco’s global growth includes further expansion into the UK market, which will be supported and driven by a dedicated UK sales force. Central to the company’s growth will be a reinforced marketing strategy which will see further development and implementation of Neeco’s communications both in the UK and other key markets.