Motokiki expands its team with the appointment of Ella Hastings as chief marketing officer

The independent tyre comparison website recently announced its expansion of services to Northern Ireland with the addition of all Kerr’s Tyres and Auto centres to its comprehensive list of partner garages across the UK.

Hastings brings a wealth of knowledge to the already highly experienced senior team. Following a successful career at well-established financial services comparison website GoCompare, Hastings has extensive industry experience of working in a highly competitive sector, and in-depth market knowledge of comparison business. She will be joining the senior management team at Motokiki at its headquarters in Port Talbot, Wales.

Hastings will look to invest in further developing Motokiki’s business, resources and capabilities to ensure accelerated growth in business revenues. She will also ensure Motokiki can foster strong relationships within the sector and implement comprehensive marketing strategies for the business.

Motokiki CEO and founder, Debra Williams, says, 
“Ella is extremely knowledgeable in the comparison sector and we are very excited to have her join the team. She brings a lot to the table and comes at a very important time post launch as we continue to see tremendous growth and interest in the company. Ella has already made her mark by implementing marketing strategies that not only improve our customer’s experience but also ensures that Motokiki has the brand recognition required to succeed in the tyre comparison market.”

Hastings adds, “I am delighted to join the Motokiki management team at this exciting stage of the company’s growth. Building on the successful launch in 2018, I am excited to be working with such an experienced and motivated team. Motokiki is one of the most interesting and innovative brands in the comparison website sector and I look forward to being part of its continued success.”