Mischief, the award-winning creative agency, unveiled its new management team led by managing director Greg Jones.

Jones was formerly a creative director at the agency. He will be responsible for driving the growth and overseeing the strategic direction of the agency, while continuing to deliver impactful, creative campaigns for Mischief’s clients.

He was the lead on some of Mischief’s biggest new business pitches for clients such as Coca-Cola, Unilever, Asda and Henley Business School. He will be supported by Daniella Bertolone, who has been promoted to head of operations & client services.

She will work closely with Jones and across the business to support and grow Mischief’s enviable roster of clients, which includes some of the UK’s biggest brands, including Odeon, Lego, Honda, Tui and Vodafone.

The announcement of Mischief’s management team comes as the agency celebrates its most successful first half-year to date, with a haul of industry awards. 

Jones says, “I’m excited by this opportunity to propel Mischief into a new era. I’m looking forward to working with Daniella and an incredibly talented management team to continue to deliver the award-winning, attention grabbing work Mischief is famous for, as well as evolving our offering to meet the ever-changing needs of our clients and the media landscape.”

Alex Bigg, CEO of MHP and Engine Communications, adds, “I’m delighted with the new leadership team at Mischief. Mischief has always been a force to be reckoned with but with Greg and Daniella now at its helm, I believe the agency is entering an exciting new chapter. In Greg and Daniella we have two individuals who represent all that is best about Mischief – full of passion, energy, commitment and an unending belief in the power of creativity. I can’t wait to see what they achieve together.”