The Customer Experience Group has announced the appointment of Isabelle Damour as managing director, EMEA & Americas of Face2Face Training Consultancy. In her new role, Isabelle will expand the Face2Face global client portfolio and pursue strategies aimed at driving growth in Europe, US, Middle East and Africa.

The Customer Experience Group (CXG) is an alliance of five agencies that help premium and luxury brands transform transactional moments into relationships and emotional experiences. Comprised of Wisely Insights, Activate Experience, Albatross CX, SmartCX, and Face2Face, together CXG offers a platform that elevates customer experience through research, consultancy, experience feedback, training and coaching. Face2Face works directly with the front-line teams of luxury retailers to elevate in-store experience and drive profitability.

As the new managing director of Face2Face in the region, Damour will oversee the company’s corporate strategy and manage the organisation’s training, sales, marketing, partnerships and business channels. Damour will also look after implementing extensive programs within all the markets in the region, developing a new platform for leadership and retail experts, and strengthen the synergy between Face2Face and the agencies of the group.

Damour says, “I’ve spent my career driving profitability in the retail fashion industry; initially, from a sales and distribution perspective, and more recently through front-line training strategy. Joining Face2Face is the perfect opportunity for me to use my experience to support premium and luxury retailers and help them provide enhanced customer experience.”