Kantar, the world’s leading data, insights and consulting company, today announces the appointment of Reed Cundiff as CEO, North America region. Cundiff will join Kantar on 1 May. He takes over from Wayne Levings, who is returning to the UK from where he will continue in his role as head of global clients.

Eric Salama, CEO of Kantar says, “Reed understands what it means to deliver for clients. He is tech savvy, entrepreneurial, a clear thinker who puts an emphasis on execution and accountability and has built strong teams that have performed at a high level.”

Cundiff adds, “Our industry is in the middle of a dynamic transformation, and I’m thrilled to work with the fantastic team at Kantar to build on what has already been done and to evolve and expand the way we deliver value to our clients.  I can’t wait to work with some of the brightest people in the industry, with a set of capabilities and an ability to scale like no other.  Across the range of our offers, I believe we are uniquely positioned to succeed.”

Cundiff has worked over the past ten years as the general manager of customer and market research for Microsoft. During that period, he has been responsible for the digital transformation of Microsoft’s customer and consumer insights and revamped his team into an internal consulting team. Prior to Microsoft, Cundiff had a series of roles in the technology sector, as a market analyst and consultant at Gartner and the Yankee Group and as one of the founders of Compete.