Joining from the Dentsu Aegis network, where he has built his career over the last 14 years at isobar, Vizeum and iProspect in both the UK and US. Swayne is currently the CEO at iProspect and previously held roles as chief strategy officer and managing director.

Swayne says, "After 14 years at Dentsu Aegis Network it is time for me to move on to an exciting new adventure at m/Six. I’d like to thank everyone past and present at Dentsu Aegis all around the world for their support, and all the opportunities they have given me in my career to date. I am extremely excited about joining m/Six. Through the work it delivers for its clients, it has many proof points that clearly differentiates itself in the market. I believe it’s positioned for continued growth in an industry that continues to change at speed. Brands need full-service integrated teams, set up within their own business, that can move as fast as life. m/Six is already delivering this for a number of incredible brands. The opportunity is to both lead and accelerate this approach in the market.”

Burley adds, “I am delighted to welcome Jack to the newly created UK and EMEA CEO role. Jack’s expertise in strategic planning, digital and analytics brings the type of expertise all of our clients crave. In addition, his experience in overseas markets makes him the right choice to lead our growth across EMEA. I would like to take a moment to thank Alistair for the work he has done while at m/Six. We are delighted that he won’t be going too far away, and that we will continue to work with him in his new capacity as CEO of Kinetic.”