Immedia Group plc is delighted to announce that Paul Atherton is joining the business as director of partnerships.

Atherton will focus on new client development across a number of market verticals including retail, banking, fashion and global consumer brands.

Immedia is a specialist in audience engagement for fans of brands, converting owned physical and digital media channels into entertainment and engagement properties. The Immedia Group plc client portfolio includes leading brands such as JD Sports, Nationwide, HSBC, Subway, O2, BMW and Superdrug.

Bruno Brookes, founder and CEO of Immedia says, “Paul brings a wealth of experience in media, marketing and technology, with commercial roles including Sir Alan Sugar’s Amscreen digital OOH business. We are pleased to welcome Paul to the Immedia team and look forward to working together.”

Atherton adds, “I am really excited to be joining Bruno and the team at Immedia. I was blown away by the capabilities and breadth of solutions that the Group already offers. The stats on sales uplift, customer interaction and employee benefits as a result of Immedia’s services are fantastic. The business already holds a really impressive client portfolio, and I look forward to helping that list to grow!”