After five years in the deputy MD then MD role, Matt Cross is taking the next step in his career with a promotion to the newly created role of head of B2B, EMEA. From 1 April, Cross will be focused on attracting, winning and retaining B2B clients across the region.

Hotwire will also be announcing a new UK MD within the next three months.

In the meantime, from 1 April Adele Breen is going to take on an interim UK MD role. Breen joined Hotwire 18 months ago, creating its corporate communications team in the UK, bringing significant experience across a range of sectors.