Jonathan Hughes, CEO of Golin, has been appointed to the board of management of the Public Relations and Communications Association (PRCA).

Hughes returned to the UK last year, after six years in Asia, and now oversees all international offices across EMEA and Asia from the London office. Hughes has been Golin’s CEO for two-and-a-half years before which was the agency’s president, international and, previous to that, co-managing director.

Hughes says, “I am excited to be joining the PRCA board and to do what I can to further support our profession. Now more than ever public relations, with its inherent earned-first approach, is proving itself to be one of the most effective tools at driving impact for brands and organisations.”

Francis Ingham, director general of the PRCA, adds, “I’m personally delighted to welcome Jon to the PRCA’s board of management. Jon’s international experience will be of unparalleled value as the PRCA goes truly global, building on our position as the world’s largest PR association, and the preeminent upholder of ethical and professional PR standards.”