As business director at Dragon Rouge London, James Batters will be responsible for partnering with clients to help them through significant brand strategy and identity programs, working to ensure their goals are achieved.

Batters brings over a decade of international brand building to this role, from time in Switzerland and Australia, and with global brands in London. During that time, Batters has delivered projects across all aspects of brand expression with a client list that’s balanced between blue chip corporate and fast paced consumer brands. This broad experience makes Batters well-positioned to advise clients through the challenges ahead. Past clients include Barclays, the FA, P&G, JTI and The Coca-Cola Company.

James is passionate about uncovering the truth at the heart of a brand and using this to create meaningful, lasting relationships that drive business success.

Batters says, "As an independent global network, Dragon Rouge gives you the benefits of global reach but at a scale where you can get directly involved in affecting the business, as opposed to being just a cog in the wheel. This was one of the main attractions, along with the breadth of the offer; from insight driven NPD to brand experience design and everything in-between. Being part of a team of smart, inspiring, creative minds doing a great, balanced body of work helps too."

He has extensive experience in the FMCG sector, but has also worked across the corporate communications landscape as well and brings a global viewpoint to the London office of Dragon Rouge.