Tech PR firm Context Public Relations, has hired senior account manager Sarah Boyle, who joins from international agency McCann.

Prior to her two-and-a-half years at McCann, Boyle previously worked at Twentyfour 7 PR and SKV Communications in Manchester. Boyle has a wealth of experience, handling a variety of B2B and B2C accounts, most recently working in the telematics and retail sectors. In Boyle’s new role she will be working for clients in the fintech, enterprise IT and IoT sectors.

Frank Smith, managing director at Context, says, “Sarah is a fantastic PR professional, whose reputation and client experience really speaks for itself. I know our entire team are really pleased she’s on board. We’re all looking forward to what the future holds for us as an agency, and Sarah will play a key part in that, as an integral member of the team.”

Sarah’s appointment comes off the back of a strong first half of 2019 for the agency, with client wins including data integration specialist Spinr, billing payments solution Revive Management and French radio communications firm Etelm.