Samson Dada joins Context as an account executive, focusing on the cybersecurity sector

Technology PR specialist Context has hired former Transport for London (TfL) assistant press officer, Dada to support its growing client base after a succession of new business wins.

Dada joins Context after several years working as a freelance PR and marketing consultant, and before this worked as an assistant press officer for Transport for London and as an account executive for marketing agency InEvidence.

In his new role, Dada will be focusing on working for clients in the cybersecurity space. He graduated from De Montfort University with a Bachelor’s degree in international relations and politics.

Jenni Livesley, senior account manager at Context, says, “Our client base has grown significantly over the last twelve months. Samson will play a key role in account development and securing top tier coverage for our clients, which he has already delivered. His ambition and enthusiasm for the cybersecurity industry makes him an integral part of the team.”

Context has secured a number of new retained clients over the last six months including healthcare technology company Distec and information security and compliance specialist Vigilant Software.