Global branding agency Coley Porter Bell has appointed Jenn Szekely as managing partner in the US. Szekely has over 20 years of experience in branding and marketing, most recently leading business development and marketing for IPG branding agency, FutureBrand.

Szekely will report directly into Coley Porter Bell's CEO Vicky Bullen and will be responsible for building the agency’s profile, growing the business and developing Coley Porter Bell’s US team.

While at FutureBrand, Szekely played a pivotal role in expanding the business to the west coast, and will bring this experience to spearhead Coley Porter Bell’s expansion and growth in the US. Coley Porter Bell has established relationships with global clients such as Pernod Ricard, Lonza and Unilever.

Coley Porter Bell has also worked on several recent projects in North America, including the refresh of the Aldo Group brand Call it Spring and a new visual identity for Texas based insurance company, Globe Life.

Bullen says, “Jenn’s industry-beating expertise in developing brands in new markets coupled with her prior experience as a retail entrepreneur, will be invaluable to Coley Porter Bell as we look to grow brands around the world with compelling strategy, intelligent design work, creative thinking and neuroscience. I’m looking forward to working with her to build brands in the US and raise our profile as a leading global brand consultancy.”

Szekely adds, “Coley Porter Bell has over 40 years [of] experience building and growing iconic brands. I can’t wait to put my experience of developing both branding agencies themselves and their clients, across the US, into practice for such an experienced and talented business.”