Agency also expands social media team with senior account director hire

High-flying PR and social media marketing agency, 33Seconds, has appointed UNILAD’s Stuart Larkin as creative lead, while Rosy Leader joins as senior account director from Vaynermedia, formally at WeAreSocial.

The recruitment drive follows a successful 2018 for the agency, which included becoming Sky’s retained social media partner across Sky Entertainment, Sky Kids, Sky Product and Sky Bigger Picture, its CSR arm. Larkin will lead the delivery of standout social content across the client portfolio, with a particular focus on viral and reactive content, reporting into creative director, Seb Underhill, while Leader will head up the Sky Entertainment team, reporting into associate director, Elisah van Vriesland.

Larkin spent four years creating award-winning content for UNILAD, where he delivered  work for brands such as Fosters, Activision and 20th Century Fox. Prior to this, he cofounded Wundergroundmusic.com, a first-of-its-kind music satire website that regularly recorded four million visitors each month.

Leader brings more than a decade of big-brand, digital strategy and delivery experience to 33Seconds and has led campaigns for the likes of Disney, Heinz, Nestle, Heineken, Shell and many more.

Dominic Cook, co-CEO and co-founder of 33Seconds, says, “2018 was another incredible year for us, which is testament to the talented team we’re building here at 33Seconds. Stuart’s appointment reflects the ever-increasing importance of creating stand-out, thumb-stopping content for our clients, as central to big campaigns as to driving daily conversation. Both Stuart and Rosy bring a wealth of experience, having worked with some of the world’s top brands, and we can’t wait to blow 2019’s ambitions out the water.”