tbk Group, the award winning integrated brand activation agency, has brought in Rachelle Headland to run its London operation.

Headland, who has recently been a managing partner at Oliver and was also managing director of Saatchi & Saatchi X, brings with her tremendous shopper marketing experience. She has worked on clients such as Tesco, Starbucks and P&G, so is well placed to develop tbk’s award winning roster of clients that include Lucozade, Dixons Carphone, TUI and Wickes.

Headland says, “I am joining tbk at an exciting time as it further expands its London operation to support its growing client base, not just in the UK, but also in the US.”

tbk CEO Ally Mitchell says, “tbk’s growth has been predicated on bringing in the best talent who can both consult with our clients as to the best activation programmes to drive sales in their business and ensure they get delivered. Rachelle’s track record speaks for itself and therefore to be able to bring her into tbk now is a transformational appointment.”

tbk Group (formerly The Big Kick) was founded in 1999 and operates in Hatfield, London and Florida creating local marketing programmes for the retail industry and national shopper marketing promotions for blue chip brands.