Secret Escapes, the international online travel business which offers luxury hotel stays and holidays at discounted prices, has added Louise Nolder to its leadership team as global brand development director.

Reporting to CMO, Cian Weeresinghe, and co-founder, Tom Valentine, Nolder will work on creating extra brand value across the group’s rapidly expanding geographies and offerings.

Previously, Nolder spent over 15 years agency-side, as a senior planner at Ogilvy and Abbott Mead Vickers, working on a range of global and local brands including Dove, BT, Bird’s Eye and Aviva. Prior to Secret Escapes, she held the role of head of brand and communications at JustGiving.

Weeresinghe says, ”As a high-growth business, we are always looking for ways to increase our pace and power. Louise combines a wealth of customer and communications experience with the ability to hunt down creative solutions for new commercial opportunities.”

Nolder adds, “I’m delighted to be joining a super-talented team in building a potent e-commerce brand in a highly competitive business sector. There are so many opportunities to run at and I’m looking forward to leveraging the brand to create even more value in 2018 and beyond."