The Public Relations and Communications Association (PRCA) is pleased to announce that it has appointed Steve Dunne FPRCA as its latest fellow.

Steve Dunne is a leading PR and marketing trainer and expert on digital marketing and PR in the digital age. He is currently CEO of Digital Drums Ltd, a digital PR and marketing strategy consultancy.

A marketing professional with over 30 years experience, Steve has held senior PR roles in British Telecom, HSBC and South African Airways as well as being a director and board member of a range of PR consultancies including Affinity Consulting, Countrywide Porter Novelli, and Brighter Group, where he was executive chairman.

PRCA fellowships are awarded to individuals who have made a major contribution to the PR and communications industry.

New fellows are invited to join on the unified recommendation of the chairman of fellows, the board chairman, and the director general. Fellows are entitled to use the designatory letters FPRCA, and are invited to help shape thinking on the future of the industry.

Dunne said, "I'm both delighted and honoured to be inducted into the ranks of PRCA Fellows joining PR professionals who have really shaped, directed and driven the communication's industry in the UK. I look forward to continuing to play a full role in our industry's future as a PRCA Fellow."

David Gallagher FPRCA, international president for growth and development, Omnicom Public Relations Group and chairman of the PRCA Fellows, said, “Steve has been a hugely influential force as a PR and marketing communications expert, someone who has helped to improve standards across the industry with his thought leadership and his work around professional development and training.”