Storytelling platform Playbuzz announced today that Rob Norman has joined the company’s board of directors.

Norman continues to act as a senior advisor to GroupM following his retirement as global chief digital officer after 31 years in various roles at WPP-held companies. His collaboration with Playbuzz is unaffiliated with GroupM.

“Rob is a digital advertising pioneer who we are incredibly excited to welcome to Playbuzz’s board of directors," says Shaul Olmert, co-founder and CEO of Playbuzz. “He is a true proponent of the evolution of digital content and inherently understands what makes consumers tick. We look forward to tapping into his expertise as we continue to bring the most engaging, interactive branded experiences to leading agencies – and their clients – worldwide."

The Playbuzz platform is relied upon by top brands who partner with the company to create interactive branded content campaigns that Playbuzz then distributes at scale to its existing network of tens of thousands of publishers. Those publishers create engaging, visually-stunning editorial content with the platform that results in meaningful consumption and improved performance.
 
“I am delighted to join Playbuzz’s board of directors,” says Norman. “In the digital world, impressions are cheap and harnessing users’ attention spans has never been more important. Playbuzz has developed creative, high-performing products, as well as trusted partnerships with premium publishers, that enable brand owners to achieve engagement at scale.”

In January 2017, Playbuzz ranked seventh in comScore’s Lifestyle Category and 27th in the company’s list of Top 100 Video Properties, positioning it as a leader in providing high-quality, broad distribution of its innovative forms of native advertising. Branded content campaigns powered by Playbuzz garner metrics high above industry standards, such as an average of 90% plus viewability confirmed by MOAT and 2-4 minute average session times (as compared to the 15 second industry average). These campaigns attract 99% human, non-fraudulent traffic as confirmed by White Ops.

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