Landor announced that Peter Knapp has been named chairman, effective immediately, in addition to continuing his role as chief creative officer. This new position reports to Landor CEO Jane Geraghty. A 25-year veteran of Landor, Knapp has been a long-standing member of the global executive team.

In his expanded role as chairman, Knapp will partner with Geraghty to further develop Landor’s key offerings, primarily in the firm’s fast-growing areas of service design, branded tech and innovation.

He will continue to work with the global management team to drive the creative direction for the company and remain actively involved with clients. Over his career at Landor, Knapp has worked with a diverse range of clients, including Adecco, Accenture, Bayer, BP, De Beers, Diageo, EY, Hang Seng Bank, Land Rover, Marks & Spencer, Maybourne Hotel Group, Preem and UKTV.

Knapp has a broad range of branding experience across markets, geographies, and disciplines. He specialises in expansive branding programs to deliver powerful branded experiences for consumers. An enthusiastic advocate of the impact of brand stories, he helps clients unlock the potential of their brands through look, feel, voice, cultural impact and action.

His deep expertise crosses an array of industries that include automotive, technology, petroleum, spirits, financial services, telecommunications, retail and leisure. Considered one of the leading experts in airline branding, Knapp has worked with flag carriers to low-cost airlines, including British Airways, KLM, S7 Airlines, EasyJet, Gulf Air, Etihad, Alitalia and Aeroflot.

“I’m delighted to be recognizing Peter’s achievements to date and give him a broader platform to grow the business moving forward. He is a world-class creative director who also brings strong strategic thinking and innovation to our business,” says Geraghty. “He has been integral to Landor’s evolution, growth, and success since he joined in 1993. He is inspirational, restless, and driven and I have no doubt that in his new role, Peter will continue to be a force for growth. He is a strong leader and champion of our talent and has coached and mentored hundreds of our people over the years.”

Knapp adds, “I’m thrilled to take on this expanded role. Landor has been my home and in my heart for a very long time now, and I can truly say I have never been more passionate about our future. I believe in our exceptional people and the groundbreaking work we do for our clients. And in today’s world of technology-driven transformation and disruption, I see tremendous opportunity to help companies use brand to play an even more integral role in their success. As clients continue to embrace tech in every aspect of their organizations, we are ready to partner to ensure their brand strategy is the screen through which the entire transformation – from the start – is considered.”