Creative event and incentive agency Penguins has seen substantial growth in recent months. This growth has created three new roles; Serena Panchal joining as a project co-ordinator, Aidan McSorely as a production co-ordinator and Gemma Price joining as incentives project manager.

As a project coordinator, Panchal’s main responsibilities will be to support the senior project managers throughout all stages of projects, from pre-event research to delegate travel management, through to onsite for events. Prior to joining Penguins, Panchal completed a degree in hospitality and event management at the University of Surrey. She went on to work as an event coordinator at Copland Events.

Panchal says, “I’m astounded by the range of events Penguins has created, and I’m very excited to be on this new journey and working on a wide range of projects.”

McSorely’s role will primarily be supporting the creative and technical production of upcoming events, from beginning to end. He will assist the team with branding design, artwork creation, client meetings and onsite event support for clients such as British Airways and GSK. McSorely’s background is in TV and film production where he worked on projects for the UN and a feature film ‘Let Me Go.’

Joining as project manager Price is taking a pivotal role in the incentive travel team acting as a main point of contact for clients, venues and DMC’s, conducting site visits and onsite management. Price previously worked as event coordinator for Herbalife Europe Limited, delivering a wide range of incentive events for  members.

Mark Buist, managing director of Penguins says, “We are delighted to welcome Aidan, Gemma and Serena to the team. They couldn’t have joined us at a better time. I hope they are as excited as I am for the journey ahead.”

The business has also seen two further promotions with Sophie Darbon now working as an incentives project manager, and Holly Mills as head of incentives for Penguins. This continued growth has seen the team increase to 24 members with the aim to add to this throughout 2018.

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