With an MA in advertising and brand planning from the University of Texas at Austin, Morrison has over 12 years of experience with UK and US agencies, including Lambie-Nairn (now part of Superunion), FutureBrand and Ogilvy & Mather, New York, helping corporate organisations develop more effective brand platforms and strategies.

Morrison says, “I’m very excited to be part of the Luminous team and bring my experience to a great portfolio of B2B clients.”

Jon Towell, creative partner, adds, “With specific experience in brand architecture, brand positioning and personality and corporate narrative, Sheila brings a wealth of experience and is well placed to identify and help overcome our clients’ pain points.”