Integrated property branding agency me&dave has just announced the appointment of Alistair Williams as its new design director. Williams will be leading and inspiring the creative team, furthering the agency’s quest to push boundaries and rid the real estate sector of clichéd, lacklustre branding.

Williams has worked in agencies over the past 10 years, including UTILE, Liberation and Missouri Creative, contributing to high-profile projects such as Google, New Balance, Foot Locker and Second Home.

Creative director Mark Davis says, "Alistair doesn’t come from the property industry, which is key for us as we believe that looking outside the sector is as important as looking in. He brings a wealth of experience from other arenas, including food and beverage and retail. Alistair is fired up about branding the built environment and taking it in challenging new directions withstrategically driven, creatively led campaigns."

Williams adds, ‘I've been freelancing for some time, trying to find an agency that excites me, somewhere I can call home, make a creative impact and evolve the team and business. I chose me&dave because they’re ambitious, forward-thinking and do things differently. My background is in branding and retail design, so property is new to me. I’m looking forward to bringing my experience to the table to further challenge the sector. I want to see how far we can push things and continue to build on me&dave’s great work. 

"So much of the 'creative' work for places and developments is bland, cookie-cutter stuff. No surprises, no imagination. me&dave is changing all that. They’re an ambitious, strategic, creatively driven team that specialise in this sector because they’re passionate about its potential, as am I. I’m super happy to join the team and look forward to my future here."

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