McCann Birmingham has boosted its senior management team with the appointment of Dani Briers, and promotion of Rob Mustoe, as managing directors.

Briers joins the UK’s largest integrated full service agency after previous roles which included 11 years with creative agency TBWA Manchester and five years as managing director of media specialist, PHD North. He has also worked in-house as head of marketing for Jessops and as a brand consultant for drinks business, AG Barr.

He brings wide ranging experience across many disciplines encompassing creative, media and client side responsibilities. He says, “I am delighted to have joined McCann Birmingham. The agency continues to go from strength-to-strength on the back of an unrivalled integrated offering that has strong appeal for a wide range of clients.

“Having had the pleasure of working within creative and media agencies, as well as on the client side, I look forward to using my integrated skillset to build even stronger client relationships going forward, as well as contributing to the agency’s significant growth plans which has already seen the size of the business almost double in just the past four years.  These are exciting times at McCann.”

Mustoe has also been promoted to the role of managing director to work alongside Briers. With previous experience as a board member, both at webby award-winning digital agency Evolving and DMA Grand Prix winner Indicia, since joining McCann, Mustoe has been instrumental in winning and running a number of prestige clients.

He says, “I am delighted to be taking up the role of managing director at a time when the agency is performing so well. I look forward to working alongside Dani to further enhance our unmatched integrated market offer.

“As one of the largest McCann agencies in Europe we’re able to offer an ever-growing list of best-in-class services to our clients. Leading brands are choosing to work with us to develop innovative and effective solutions. This is clear evidence that McCann is both meeting and exceeding such expectations. Our growth in the years I’ve been with the agency is testament to that.”

Briers and Mustoe join McCann Birmingham’s board and will be responsible for all aspects of the advertising agency, including creative and design, planning and client services.

Dean Lovett, CEO of McCann Birmingham, adds, “We are thrilled to welcome Dani on board and to promote Rob to his new position. Their combined wide-ranging experience across many marketing channels makes them the ideal fit for us as we look to further improve what is already a market-leading integrated approach to working with our client base.  Our growth ambitions can only be enhanced by the vision, skills and leadership qualities both Dani and Rob offer and I wish them both every success in their new roles.”

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