Marketing analytics firm Brightblue Consulting announced that Jamie Gascoigne has joined as a director from Sky.

Gascoigne brings over 15 years of experience of marketing analytics to the team, having set up Sky’s in-house team from scratch and grown it to a team of 20, analyzing over half a billion euros of marketing spend per year.

Gascoigne joins Brightblue Consulting at a time of major growth and expansion for the independent consultancy. The company are on track to double in size over 2018, and Gascoigne will lead on senior recruitment, utilising the skills and experience he gained building the team at Sky.

Gascoigne will also work directly with Brightblue’s portfolio of blue chip clients across all major industry sectors. He will be putting his PhD in econometrics to good use, driving forward the technical capabilities of the Brightblue Consulting’s modelling to future-proof the offering to clients in an ever-evolving business landscape.

Gascoigne says, “I’d been aware of Brightblue Consulting and following their progress for a few years before I joined. I already knew the quality of their work was first rate, so I was unsurprised to see strong client retention and excellent growth in new business. I was really impressed that alongside client deliveries, Brightblue have managed to carve out significant time for R&D – something many consultancies struggle to do. There are a lot of exciting developments and I’m really looking forward to building on the fantastic success of the business to date and playing a role in helping it continue to grow in the long term.”

Established in 2012, Brightblue Consulting has become one of the UK’s leading independent marketing mix modelling companies, and work with clients including Royal Mail, Co-op, Hiscox, EE and the NHS.