Hotwire, the global communications agency, today announces the appointment of Susannah Wyeth as associate director. As a member of Hotwire’s Directors Forum, Wyeth will be responsible for driving growth and delivering stand-out campaigns for clients such as BMC, Mindtree and Thales.

Previously a senior account director at Atomic PR, where she led her team to win the PRCA 'B2B award' in 2016 for the “#BrexitScience” campaign for Digital Science. Wyeth’s vast experience spans a broad range of companies in the B2B technology sector, from large blue chip down to start-up businesses. It’s this proficiency and knowledge which will allow her play a central role in growing Hotwire’s business globally and driving greater awareness of its B2B technology footprint.

Alongside this, and with a passion in the security technology space, Wyeth will not only be driving growth from existing clients but also incremental new business where her ability to get under the skin of technology platforms and translate this knowledge into business stories will play a vital role.

“We’re delighted to welcome Susie to the Hotwire family,” said Matt Cross, managing director UK, Hotwire. “Not only does she have an incredible track record in creating and delivering award winning campaigns for clients, but she truly understands that the secret sauce to Hotwire’s success is our people. With her enthusiasm and love for building and nurturing teams, Susie will ensure our campaigns deliver stellar results for our ever-growing client base.”

Wyeth added, “Hotwire had previously caught my eye as an industry-leader and award-winning agency in the B2B technology space and it’s great to be part of an organisation which is committed to being the best agency its clients will ever work with. It’s this commitment which I believe I can truly help with through nurturing some of the outstanding talent we boast here. Happy teams make a difference and are one of the reasons Hotwire keeps delivering killer campaigns – something I’m excited to get involved with.”