Dragon Rouge, the global independent insights, strategy and design agency has bolstered its London offer with three senior hires across its strategy, creative and commercial departments. Bee Pahnke, Corinne Myers and Kevin Macey all joined the organisation last month.

Pahnke joins Dragon Rouge as head of voice from Rufus Leonard. She’s spent seven years building verbal identity into strong brands, crafting compelling brand stories and getting clients and colleagues passionate about the power of words. She has worked with the likes of British Gas, BBC, O2, Aviva and Unilever and will now lead the way for Dragon Rouge.
 
“We’re super excited to have Bee on board. Her appointment reflects the increasingly key role we see for verbal identity in brand expression today,” says Ant Cox, executive director of Dragon Rouge London.
 
Myers joins as corporate development director from Saffron Brand Consultants, where she spent eight years, working beside the late Wally Olins, and has extensive experience developing brand programmes for the likes of the V&A, Gulf Air, Johnson Matthey and Asda. “Corinne’s experience will help us to keep growing from strength to strength in service brand development, which now represents equal share of our overall workload with FMCG brand development,” says Cox.
 
Macey joins from Don’t Panic Partners as design director and has experience in designing brand identities and experiences many of the world’s biggest brands, such as Gulf Air, 
Bank of America, Cepsa and Nike, at agencies including Wieden+Kennedy, and 
Bruce Mau Design in Toronto.
 
Dragon Rouge’s creative director, Becky King, says, “We’re really chuffed to have Kevin in the team. He’s going to bring an added boost of energy to the studio, and with his breadth of experience I know he’s going to strengthen the strong offer we already have”
 
The three hires will look to further expand Dragon Rouge London’s office that already boasts a client portfolio including Rio Tinto, Universal Music, Macmillan Cancer Support, Heineken and the Coca-Cola Company.