CubanEight, the PR and communications agency specialising in B2B and technology, announces a senior hire and two new account wins.

Following competitive pitches, the agency has secured ongoing retainers with the world’s leading flight compensation company AirHelp and brand experience agency Rufus Leonard. Emma Allsebrook has joined the team to support growth and expansion.

AirHelp helps passengers claim the compensation to which they are entitled if their flights are delayed or cancelled or if they are denied boarding. With substantial experience in travel, consumer affairs and technology, CubanEight will spearhead Airhelp’s PR efforts in the UK and Ireland, driving up awareness of passenger rights and usage of the consumer-friendly technology.

Rufus Leonard is an award-winning, independent brand agency which creates transformational brand experiences for some of the UK's leading companies. CubanEight has been appointed to support the agency’s business development through a proactive PR programme that showcases its innovative, technology-driven solutions to marketing and customer experience directors and C-suite decision makers in key vertical industry sectors.

Allsebrook has joined CubanEight as a senior account manager. She joins the team from Bottle PR with over six years of experience in the communications industry. Kickstarting her career as a journalist, she has broad experience across the automotive, lifestyle, healthcare, charity and travel sectors.

Sian Gaskell, founder and managing director of CubanEight, adds, “It’s great to welcome two new clients and Emma to the CubanEight stable. Emma’s experience and track record with leading brands and providing an integrated approach to campaigns is a fantastic addition to our team. Both AirHelp and Rufus Leonard are working hard to improve customer experience and redefine consumer expectation, areas we are passionate about, so we are excited to roll out impactful campaigns which support their business objectives.”

CubanEight’s mission is to deliver measurable PR that makes a difference to its clients’ businesses. It delivers outstanding and award-winning B2B technology campaigns for global businesses, market-leaders and fast-growing disrupters.