TUESDAY 27 MAR 2018 2:45 PM

BEANS ENTERTAINMENT LTD HIRES TWO LEADING INDUSTRY EXPERTS TO HELP BUILD ITS UNIVERSE OF CONTENT

Beans Entertainment Ltd., the Cardiff-based developers of Bean&Gone, an interactive digital and physical media franchise for children, has just appointed two leading industry experts to help the company scale and open up its universe of content to kids around the world.

Tanya Laird, who has been at the forefront of emerging creative technology spanning games, film, TV, comics, music, immersive theatre, Transmedia VR, AR and AI, has joined the scaling startup as its CEO.

In addition, award-winning New York AKQA creative director, Resh Sidhu, has joined as creative advisor. An industry recognised name, she is a driving force in the VR world. Prior to joining Beans Entertainment and AKQA, Sidhu was creative director of Oscar-winning visual effects studio Framestore.