Reach Marketing Communications has made two managerial appointments at the start of 2017 to enhance its reputation as a full-service agency. In looking to build upon a period of sustained growth, the Leicester-based company has strengthened its team with Nick Lucy taking up the new position of public relations director and Ruth Mitchell joining them in the role of account manager.

The experience and skills set offered by both appointments will enable Reach to put greater emphasis on PR and communications activities within the full marketing mix.
 
“The company’s capacity to generate good content which stimulates results-driven PR campaigns is an area in which we feel there is scope for development of the business,” Asgoo Pirbhai, managing director of Reach Marketing Communications, says. “That is why we consider Nick and Ruth to be great assets who will help us to take a significant step in that direction, not only in terms what we can offer our existing portfolio of clients, but also in developing new business in other market sectors as well.”
 
Formerly the communications and marketing manager of event security specialist Showsec, Lucy has more than 30 years of experience. Mitchell was head of marketing and PR for private equity fund manager Moorfield Group for over six years where she was responsible for the marketing and communications at a corporate level and across a diverse real estate portfolio.   

Reach works across a diverse array of clients, ranging from large multi-nationals to small, ambitious start-up businesses, but is widely recognised for its expertise in creative marketing communications within the commercial property world.
 
PR now features prominently alongside a range of other services which include brand development and management, brochure design, signage, CGI and moving image, photography and timelapse, events management and production, and recruitment advertising.