Sam Smith has been promoted to the position of managing director for London at global retail and brand consultancy Fitch.

Smith joined Fitch in 2015 as general manager for London. She brings 15 years of experience in the independent integrated creative agency BD Network, with the last six years as managing director. Smith led the work for clients including The Coca-Cola Company, Diageo, Nestlé, Peugeot, Orange (EE) and Mondelēz International.

Global CEO, David Blair says, “Over the past couple of years Sam has formed very close partnerships with many of Fitch’s key clients and has proved to be a very able leader for the London studio. Her extensive experience across many different sectors will ensure that our offer continues to evolve to meet an ever more complicated consumer environment. I am looking forward to working with Sam to continue to ensure that Fitch lives up to its reputation as the world’s leading retail and brand consultancy.”

Smith adds, “With such an impressive team, I believe the London studio has a wealth of opportunities to offer, and I am looking forward to developing the Fitch offer to meet the needs of current and future clients. We have a great history with the Fitch brand, which I am proud to be a part of, and I look forward to building the future”