MHP Communications has appointed Barnaby Fry as head of crisis to lead its growing crisis communications offer.

Barnaby, a Managing Director at MHP, has 20 years’ experience of corporate and financial communications advising the Boards of large international businesses on a broad range of crises and issues management scenarios.

Barnaby will lead MHP’s crisis team, which has over 20 crisis experts across the business, drawn from every discipline of communications including consumer PR, corporate affairs and financial communications.

The appointment will help grow awareness of the company’s crisis management capability, which includes a range of services to organisations including senior crisis counsel, issues vulnerability audits, crisis manuals and protocols, crisis simulations, crisis training, scalable press office response and brand rebuild strategies.

MHP already provides crisis counsel to a broad range of clients and has recently helped them navigate everything from social media activism to allegations of poor working practices.    

Alex Bigg, CEO of MHP, says, “MHP has been providing high-level crisis support for our clients for many years and we are proud of the work we have undertaken to date. The appointment of Barnaby allows us to formalise and grow our offer to include a full suite of crisis preparedness products, coupled with some of the very best of our senior consultants.

He continues, “Our established approach and methodology, the scalability of the MHP team and our existing specialisms in corporate affairs, brand and financial, means we are well placed to provide clients with a full suite of crisis support, from preparing for the worst, to reacting with confidence when it counts and repairing brands as a crisis passes."

“There is an increasing expectation among clients for advisors who are both specialists, but who can also seamlessly communicate to every stakeholder. Barnaby and our crisis team across MHP are in the perfect position to meet that demand.”