Global independent communications network, M&C Saatchi, is to launch its latest office in Mexico City.

The M&C Saatchi Network has a unique ownership model, with partners in each office having a significant equity holding in their business. Alvaro Dopico, CEO, and Manolo Techera, CCO, are the two equity partners at M&C Saatchi Chilanga. They join the M&C Saatchi network from Marcel and prior to that, JWT.

Techera has been president of the Creative Circle and has served on Cannes Lions juries.

Manolo Techera, CCO at M&C Saatchi Chilanga, says, “There aren’t many secrets in this business. All that really matters is a love for what you do. With M&C Saatchi, I found a passion for simple and powerful ideas. This is all we needed to hear and see to be persuaded to join.”

Alvaro Dopico, CEO M&C Saatchi Chilanga, says, ‘‘It’s an honour that M&C Saatchi has chosen myself and Manolo as their local partners in Mexico. Many agencies talk about integration but we will be fully integrated from the start. I can say this with absolute conviction.”

M&C Saatchi Chilanga will be launching with a publication of ‘Brutal Simplicity of Thought:  How It Changed the World.’

Moray MacLennan, Wordlwide CEO at M&C Saatchi, says, “We have a simple formula – the right market and the right people leads to success. Identifying the market is easy, finding people like Manolo & Dopico is the difficult part.”

M&C Saatchi was founded in 1995 when Maurice and Charles Saatchi, along with three other key executives, left Saatchi & Saatchi which they had built into the world’s largest advertising company, to start up a new network.